Description

Design4pets, a book for everyone..Presented at fuorisalone 2018.
A vision on the constant change of the world we live in, illustrated by professionals who work in the field of pets. Design 4 pets takes shape from a scheme that relates man, pet and the context in which they live; divided into four chapters, through a sort of zoom that gradually narrows from the total shot of the first to the detail of the fourth and last.
From the constantly changing social environment, passing through the theme of travel, to then analyze the well-being of animals and their respective owners, up to the relationship that binds them. A link between heterogeneous worlds: psychological, social, legislative, relational, emotional, all linked together in an area increasingly strewn with products. A context in which the most enlightened companies know how to perceive the signs of change, they become protagonists of the market, conveying it towards a radical transformation.